課程規劃
美國威斯康辛州立大學雙聯學制課程規劃
University of Wisconsin Dual Degree Program
美國威斯康辛州立大學雷河分校(UW-RF)商學院提供「企業管理」(Management Program)及「市場行銷」(Marketing Program)兩個專業可供選擇，UW-RF畢業學分數120學分，開南大學大一及大二課程最高可折抵60學分。
【Management Program】
Lower Division 23 cr. hrs.
CBE 100 First-Year Seminar: College of Business and Economics 2 cr.
ECON 201 Principles of Microeconomics 3 cr.
ECON 202 Principles of Macroeconomics 3 cr.
ACCT 231 Principles of Accounting I 3 cr.
ACCT 232 Principles of Accounting II 3 cr.
MNGT 105 BizTechU 3 cr.
ECON 226 Introduction to Statistics 3 cr.
or MATH 226 Fundamentals of Statistics
BLAW 265 Business Law I 3 cr.
Upper Division 19 cr. hrs.
CBE 300 Professional Development 1 cr.
MNGT 300 Management and Organizational Behavior 3 cr.
MKTG 310 Principles of Marketing 3 cr.
FINC 345 Managerial Finance 3 cr.
ECON 326 Analytics for Economics and Business 3 cr.
MNGT 361 Operations Management 3 cr.
MNGT 485 Strategic Management 3 cr.
Required Management Courses: 9 cr. hrs.
MNGT 320 Human Resource Management 3 cr.
MNGT 340 Ethical Leadership 3 cr.
MNGT 355 International Business 3 cr.
Management Electives: 9 cr. hrs.
Choose from:
MNGT 330 Managing Workplace Diversity 3 cr.
MNGT 350 Decision Making 3 cr.
MNGT 360 Management of Sustainability 3 cr.
MNGT 365 Business Process Management 3 cr.
MNGT 370 Imagination and Creativity for Innovation 3 cr.
MNGT 371 Design for Innovation 3 cr.
MNGT 372 Innovation and Business Models 3 cr.
MNGT 378 Study Abroad 3-6 cr.
MNGT 379 Internship 3 cr.
MNGT 380 International Business Seminar 3 cr.
MNGT 389 Special Topics .5-3 cr.
MNGT 430 Small Business Management 3 cr.
MNGT 499 Independent Study 1-3 cr.
Support Electives: 6 cr. hrs.
Choose supporting courses appropriate to area of interest with approval of adviser.
General Education Requirements: 31 cr. hrs.
General Electives to reach 120 credits (minimum to graduate)
*Undergraduate Business Administration students may not transfer more than six credits of 300/400 level courses from non-AACSB accredited programs and institutions into the major.
【Marketing Program】
Lower Division 23 cr. hrs.
CBE 100 First-Year Seminar: College of Business and Economics 2 cr.
ECON 201 Principles of Microeconomics 3 cr.
ECON 202 Principles of Macroeconomics 3 cr.
ACCT 231 Principles of Accounting I 3 cr.
ACCT 232 Principles of Accounting II 3 cr.
MNGT 105 BizTechU 3 cr.
ECON 226 Introduction to Statistics 3 cr.
or MATH 226 Fundamentals of Statistics
BLAW 265 Business Law I 3 cr.
Upper Division 19 cr. hrs.
CBE 300 Professional Development 1 cr.
MNGT 300 Management and Organizational Behavior 3 cr.
MKTG 310 Principles of Marketing 3 cr.
FINC 345 Managerial Finance 3 cr.
ECON 326 Analytics for Economics and Business 3 cr.
MNGT 361 Operations Management 3 cr.
MNGT 485 Strategic Management 3 cr.
Required Marketing Courses 12 cr. hrs.
MKTG 312 Consumer Behavior 3 cr.
MKTG 355 International Marketing 3 cr.
MKTG 365 Marketing Research 3 cr.
MKTG 445 Marketing Strategy 3 cr.
Marketing Electives 9 cr. hrs.
Choose from:
MKTG 315 Retail Management 3 cr.
MKTG 325 Relationship Selling 3 cr.
MKTG 330 Promotional Strategy 3 cr.
MKTG 334 Internet and Direct Marketing 3 cr.
MKTG 342 Services Marketing 3 cr.
MKTG 352 Business to Business Marketing 3 cr.
MKTG 379 Internship in Marketing 3 cr.
MKTG 389 Special Topics in Marketing 3 cr.
MKTG 499 Independent Study 1-3 cr.
MNGT 450 e-Commerce 3 cr.
Support Electives: 6 cr. hrs.
Choose from:
CBE 370 International Study Tour
COMS 213 Intercultural Communications 3 cr.
COMS 306 Nonverbal Communication 3 cr.
COMS 315 Communication and Social Change 3 cr.
CSIS 333 Database Management Systems 3 cr.
ECON 301 Intermediate Micro 3 cr.
ECON 302 Intermediate Macro 3 cr.
ECON 305 Money and Banking 3 cr.
ECON 316 Managerial Economics 3 cr.
ECON 324 Labor Economics 3 cr.
ECON 340 Contemporary International Trade 3 cr.
ECON 342 International Finance 3 cr.
ECON 426 Forecasting and Econometrics 3 cr.
ESM 377 Business Ecology 3 cr.
FINC 314 Risk Management and Insurance 3 cr.
FINC 350 Real Estate 3 cr.
FINC 355 Multinational Financial Management 3 cr.
GEOG 250 Introduction to Cartography and GIS 3 cr.
MARC 370 Public Relations 3 cr.
MNGT 318 Operations Research 3 cr.
MNGT 330 Managing Workplace Diversity 3 cr.
MNGT 340 Ethical Leadership 3 cr.
MNGT 355 International Business 3 cr
MNGT 362 Logistical Management 3 cr.
MNGT 430 Small Business Management 3 cr.
PHIL 304 Business Ethics 3 cr.
POLS 256 Public Policymaking 3 cr.
POLS 260 Introduction to International Relations 3 cr.
PSYC 265 Social Psychology 3 cr.
PSYC 320 Psychology of Personality 3 cr.
General Education Requirements: 31 cr. hrs.
General Electives to reach 120 credits (minimum to graduate)
Undergraduate Business Administration students may not transfer more than six credits of 300/400 level courses from non-AACSB accredited programs and institutions into the major.